Rich media content—including video, audio, and podcasts—has become central to how an office of communications delivers the message and vision of a university or college both internally and to the world at large.

Whether a marketing group is seeking to integrate media delivery into an institution’s public web site; message prospective students with media clips about particular degree programs; or to produce content or marketing media that will be delivered to web sites external to institutional sites and systems—rich media is now mission-critical to the strategies of marketing and communications offices to a greater degree than ever before.

The ShareStream Rich Media Platform allows communications offices to operate as state-of-the-art online media broadcasters to achieve the maximum value from their content and brand on campus and beyond.

ShareStream, a rich media platform developed in collaboration with Georgetown University, provides communications offices and marketing groups with a scaleable turnkey solution for the full lifecycle of media. Features and functionaliy include:

“Pick and Play” Media Page that serves as a single hub for public institutional media, and a sleek and intuitive web destination for playing, browsing, and searching for open-access media.

Deliver Media through On-demand Streaming, Live Streaming, and Streaming to Mobile Devices

Automatic Bandwidth-Detection and Adaptive Streaming Functionality for media delivery to users with wide ranges of Internet connectivity

Automated Digitization, Batch Migration and Transcoding to multiple file formats, including files for streamed media for all of the predominant end formats, files for downloads and podcasts, as well as files in a variety of resolutions to reach users with wide-ranging levels of Internet connectivity

Workflow and Business Process Management for staging the process of publishing media across multiple groups

Online Video-editing Tool that provides time-based editing, overlays, clip trimming and other capabilities

Metadata-driven Advanced Search that allows project leads to efficiently locate the media they intend to utilize

Secure Deep-linking and Embedding Functionality that provides the capability to post media and thumbnails to multiple locations, including websites, applications, and even e-mails, in an open or a secure, password-protected manner

Podcasts into iTunes and RSS feeds in both an authenticated and open environment

Higher Education-specific Digital Rights Management that allows institutions to secure and control access to content, as well as manage digital media licenses

Open API for Easy Integration with institutions' web sites and portals

Integration with Authentication and Authorization Services and Single Sign-on Solutions

Reporting tool that audits and monitors user and content accesses and provides business intelligence on usage trends.